TOMS Launches Unique "TOMS Ticket to Give" Campaign by Selecting One Customer ...
21.05.12
PLAYA VISTA, Calif., March 5, 2012 /PRNewswire via COMTEX/ --
In a bold move that brings together the company, its customers and its community in an inspiring new way, TOMS today launched the TOMS Ticket to Give campaign nationwide. Only available at TOMS.com in the U.S., the online contest will find one lucky customer or fan being selected each week to win a once-in-a-lifetime opportunity to participate in a TOMS Giving Trip. The announcement was made today by Blake Mycoskie, founder and chief shoe giver of TOMS (
www.TOMS.com ).
"I was inspired by the wonderment of Willy Wonka's Golden Ticket," said Mycoskie. "The greatest part of my job is going on our Giving Trips. TOMS started this way, and these have been some of the most moving and memorable experiences in my life. We have an unbelievably passionate community, many of whom tell us they would love to go on a TOMS Giving Trip. So we thought, "What can we do to show them how thankful we are for them?"
Source: MarketWatch (press release)