Tsubo® Footwear partners with Aurasma to bring the New York Fashion Week ...
21.05.12
/PRNewswire/ -- Tsubo, a California-based footwear brand known for its seasonal collaborations with emerging New York-based fashion designer Timo Weiland, has partnered with Aurasma, the world's leading augmented reality platform, in a whole new way.
Customers who purchase a pair of Timo Weiland for Tsubo women's shoes are prompted to download the Aurasma Lite application from the App Store or Android Market , and then hover their iPhone, iPad or Android over the shoebox packaging to see a video of the shoe they just purchased as it appeared on the Timo Weiland/Tsubo Spring 2012 New York fashion week runway.
To see a short video of this unique experience click here: http://youtu.be/QL4k3n4_xMw
"We want to share the New York Fashion Week runway experience with everyone who purchased a style from our Timo Weiland for Tsubo capsule collection," explains Gianpaolo Altomari, Marketing Manager of Tsubo. "Our customers are both tech and fashion savvy, and partnering with Aurasma to embed video in our shoeboxes was a great tool for sharing the excitement and panache of these styles. Plus, it's a lot of fun for the consumer."
Source: Sacramento Bee