New Life Shoes Premiers Athletic Shoe for Expectant Mothers
21.05.12
SAN ANTONIO, Mar 07, 2012 (BUSINESS WIRE) --
New Life Shoes debuts online with a shoe designed exclusively for
expectant mothers and solves the dilemma of every pregnant woman --
comfortable well-fitting shoes to accommodate swelling feet.
The athletic style shoe features a revolutionary new fastening system
called the "Z-Fit System," which allows the wearer to adjust the fit of
the shoe using one hand-- no need to bend over to tie your shoes. New
Life Shoes also features a Multi-Layer Cushioning System, so pregnant
women can gradually adjust the fit of the shoe to their changing feet.
"We studied the changes in the feet that occur during pregnancy and
spent nearly two years developing a shoe that would address the needs of
the expectant mother," said Tom Adams, managing director of New Life
Shoes.
The need for a special shoe for pregnant women came to light when
surveys conducted by Stephen C. Blank, M.D., a practicing obstetrician
in Atlanta, Ga., identified the lack of properly fitting and supportive
shoes for expectant mothers as a major patient complaint. When Blank
shared his patients' feedback with Tom Adams and Mark Connors, the
concept for New Life Shoes began to take shape.
Source: MarketWatch (press release)