Old labels, new era: Many established fashion labels have been rejuvenated by ...
09.05.11
When Karl Lagerfeld arrived at Chanel in 1983, the label was primarily a fragrance business. But during his tenure, he's turned Chanel into a global force and ushered in a new era in fashion. This "Lazarus movement" has inspired dozens of others to try reviving old-fashioned labels with new designers. Here are a few of them, along with what the labels were known for when they were founded, and what they are known for today.
Alexander McQueen
Founded in 1992.
Then: Provocative clothes, such as low-riding "bumster" trousers; provocative runway shows with live wolves, human chess pieces.
Now: Catherine Middleton's wedding gown. Romantic, British, pagan-influenced clothes with couture-level handiwork. Designed by McQueen protege Sarah Burton, who has softened his edge.
Balenciaga
Founded by Cristobal Balenciaga in 1918.
Then: Sculptural, modern cuts, sack dresses, Spanish influences.
Now: Futuristic shapes, innovative fabrics such as fiberglass foam and neoprene, "Motorcycle" handbags. Designed by Nicolas Ghesquiere, a self-professed sci-fi enthusiast.
Source: Sacramento Bee