Nordstom Rack invites thrift store comparison
21.05.12
Earlier this month, the Nordstrom Rack in Fairfax, Va., held a refurbished shoe event. We confirmed it with a store representative after its manager tweeted out photographs of “worn and refinished” shoes “hot off the truck” on her Twitter page.
The Nordstrom Rack in Paramus, N.J., held one last year.
Branding expert Frankel said, “It raised my concerns that local stores may have loose-cannon types that may be undermining the overall brand without corporate's knowledge.”
Amy Shea, global director of brand development for Brand Keys, believes Nordstrom has a good idea, but it’s not executing it properly.
“Certainly, they do have an expectation attached to their brand expectation of quality, so there is a thin line between being a thrift store and being Nordstrom,” said Shea. “We know that the shopping experience is a very strong driver when it comes to the department store category. So, it is really cautionary for Nordstrom Rack if they’re putting out merchandise that is not shown properly or not really restored.”
Source: msnbc.com