Eastland Shoe Corp. Selects MarketLive to Take eCommerce Business to Next Level
12.05.11
MarketLive, Inc., the leader in eCommerce software and solutions, today announced that Eastland Shoe Corp. ( www.EastlandShoe.com ), the Maine-based footwear company known for producing hand-crafted quality leather footwear since 1955, has selected MarketLive to build a strategic eCommerce platform to support its planned business growth. The new site will grow sales by increasing conversions, expanding reach through the latest SEO best practices, and enhancing the overall brand and shopping experience. In addition, the platform will streamline site management for Eastland's marketing, merchandising, and IT staff.
"As a branded manufacturer, it is a challenge to navigate the online sales channel when playing in the same space as large multi-brand retail sites that drive online shopping expectations," said Mary Brown, Director of Marketing for Eastland. "MarketLive allows us to offer the smart, integrated eCommerce shopping and brand experience expected from today's savvy consumers."
Source: PR-USA.net (press release)