Boots Nip + Fab Frown Fix
10.05.11
You have to hand it to the marketing team at Boots (a drugstore chain in the UK), they don’t just hype their anti-aging beauty products, they generate hype that actually works. Their recent launch of Nip + Fab Frown Fix (about $17) had people a wait list of 8,000, threatening to outdo the success of No7 Protect & Perfect Serum, which reportedly had customers “fighting in the aisles” after queuing outside the store. Nip + Fab Frown Fix isn’t in the US yet (although Jennifer Aniston is supposed to be a fan), but the obvious question is whether we should be starting a stateside wait list.
Boots’ marketing people seem to have been flagging a bit when they came up with the name for the Nip + Fab Frown Fix active: Grant X. A bit limp, if you ask me. Looking at the ingredient list, the most obvious instant frown fix is amino butyric acid . This is an amino acid (known as GABA) that acts as a neurotransmitter, inhibiting nerve transmission in the brain and thereby calming nervous activity. By applying it topically, it is supposed to limit expression and the lines created by facial movement. Unfortunately, though, there isn’t any independent research that demonstrates that it works topically.
Source: Truth In Aging